Preparing for 2019

Jonathan Strutt Content Marketing Strategist at Brella 1 year ago

The event, tech and event tech industries are shifting, as are many others.

Data is easier to obtain and utilize for improving services and products, as well as increasing growth. New technologies can improve existing stacks or make a beloved supplier obsolete. And with more focus on events, experiential marketing and event marketing, 2019 could be the biggest and best year yet for the industry.

After all, in 2017 business events generated around $1.03 trillion USD globally and attracted over 1.5 billion participants from 180 countries. That means, in 2017, roughly one in six people went to an event - and that’s not counting music festivals, rallies or other social gatherings.

Events are popular, no one can deny that. But why? At the heart of all this, we believe human connections are the key.

We drive collaboration and growth. No one creates these new trends and tools in a vacuum – we form and shape them ourselves through our interactions with each other.

Not all about the money

While $1.03 trillion is a... shall we say, decent amount of money, we believe there is still plenty of potential for growth for events. Why do we believe that?

  • Experiential marketing is still an untapped channel
  • 3x more companies are increasing spending on events
  • Events are cost-efficient for both sponsors and attendees

We see no reason why, in 2020, one in five people - or even one in four - go to a business event. More money goes around, sure - but knowledge gets exchanged too. There are more opportunities to challenge and build upon ideas, and forge valuable, long-lasting partnerships.

So, as events grow, so will the opportunities for profitable networking. And when we say ‘profitable’, we mean:

  • Profitable for you
  • Profitable for your attendees
  • Profitable for your sponsors

Human connections are essential for personal and professional growth, and networking at events is perhaps the most cost-efficient way to find and nurture those contacts. That means gathering in one place at one time - something that’s difficult for us with teams in multiple offices across continents.

Because we need to walk our walk, we had our second Brella Kickoff ever, this time in Helsinki – with 5 new team members joining our network!

A bigger Brella bunch

Our remote working culture is top-notch, but nothing beats skipping the monitors and chatting IRL. Ever since our Kickoff was announced, we were counting the sleeps.

While we had some great sessions and informative speakers, the spotlight was on 5 special people – the newest members of the team! We’re honored and thrilled to say hello to:

  • Allan, Product Manager
  • Saija, Customer Success Manager for EMEAA
  • Kyle, Customer Success Manager for USA
  • Mikko, Head of Sales for EMEAA
  • Jacob, Director of Business Development for USA

With them comes many years of experience in product management, product development, event sponsorship sales, customer success and so much more. We’re super excited to add their knowledge to our collective and push our growth to the absolute limit in 2019.

(They also have the honor of being the most popular candidates for our 1-to-1 networking sessions.)

Making the abstract concrete

As new people join the team, a question on our minds is: how will they fit in? And that’s a question we all ask when newcomers join, whether it be a friend group or workplace.

Our co-founder wrote a great article about our company culture, and we also conducted a survey of our company values from each team member, old and new. After, where better to learn about the ideal culture than from those living it?

So, what are we proud of?

  • Our team, our growth and our product
  • What we represent, both to ourselves and the events industry
  • The integrity and knowledge of our founder team

When our newer team members tried the product, they said it "just worked" and was "brilliant" and "something that’s been needed for a while". And that’s great to hear. But product alone does not a good company make. A great team is required, one that is driven, hard-working and professional.

Some of our newest members’ first day was at the Kickoff itself, which was rather intimidating. Instead of meeting a few team members at a time, they dove into the thick of it. But they all handled themselves with aplomb, quickly wowing us with their professionalism, drive and passion. Needless to say, they fit right in.

(Our newest member even went up to debate on a key aspect of Brella – against some veterans and founders, no less – and won!)

The crucial next steps

The first steps. The first words. The first job. The firsts are the hardest – and the most important. Likewise, your first steps in 2019 are crucial to maintain your momentum from 2018 and really pick up the pace.

So what are our next steps?

Within Brella, we encouraged everyone to create a 5-year plan, complete with a vision board. It’s so vital that as the company grows, our team members grow with it, both professionally and personally. We also discussed better ways for more personal, physical collaboration between our teams.

We also had deep discussions on our roadmap to solidify a clear picture of the future – and plan the newest features coming for you.

All in all, we came together to have a great time, and left with a deeper understanding of our goals, our mission, our future, and most important of all, each other.


We’re excited about meeting new people. Plain and simple. From new users to new clients to new hires, we can’t wait to meet them all in 2019 and beyond.

That’s not to say we’re uninterested in those we know now. You shouldn’t forget where you came from, nor those who helped you on your journey. After all, relationships are a continuous process.

So, really, we should change that erroneous statement above to “We’re excited about people. Plain and simple.”

It’s all about people, connections and relationships. We accomplish everything in life with the help of others, and what goes around, comes around. So with that, we can’t wait for 2019!

Want to facilitate meaningful connections at your next event? Check out what our matchmaking & event networking software can do for you!

Photo by Anssi Kumpula.

You might want to read these too…

Schedule meetings for attendees in seconds: new hosted buyer program release

We've made it simple to schedule meetings for your attendees. Learn more about the latest update to the leading virtual event platform, Brella.

Jonathan Strutt Content Marketing Strategist at Brella 8 days ago

H2K Partners, and Brella launch the 2020 Virtual Shake-Up to bring virtual & hybrid trends to future event leaders

H2K Partners, and Brella launch the 2020 Virtual Shake-Up to bring virtual & hybrid trends to future event leaders

Claudio M. Camacho Chief Marketing Officer at Brella 1 month ago

Gain greater insights into your event with Brella's new analytics

Gain greater insight into your virtual event: new analytics features

Analytics make the difference between knowing and guessing. Take your virtual event to the next level with new analytics features in Brella.

Nick Salnikov Quality Assurance & Projects at Brella 1 month ago

Matchmaking software made for all events.
Start now with our customer success heroes.

Contact sales

Follow us and subscribe to our news

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn