News

Personalize the attendee experience with Brella's Access Control features

Brella Access Controls

Event organizers are hosting more complex and immersive hybrid, virtual and in-person events using Brella. We have always strived to make organizers’ lives easier, more profitable and productive. 

On that note, we are excited to announce the upcoming launch of Brella's highly anticipated Access Control functionality!

Access Control is our take on offering busy event organizers more granular control over their event’s sessions, streams and networking options — with minimal effort. This means: 

  • Brand new monetization opportunities — Access control makes it easy to deliver tailored experiences to each attendee, depending on their ticket-type, enabling organizers to get creative with their monetization options!
  • Unique experiences to sponsor representatives, VIPs and the media — Segment these attendees into groups using Access Control, and provide highly exclusive streams and networking access to them.
  • Simpler management of complex hybrid events with many moving parts — Access control makes it easier than ever to deliver the right experiences to attendees based on their mode of attendance (hybrid, in-person or virtual).

Release plan

We plan to introduce the first iteration of Brella's Access Control functionality in three parts, which are scheduled for release during the latter half of Q3 2021:

  • V1.0 User Groups: Mid / Late August
  • V2.0 Stream Rules: Late Q3 (estimated)
  • V3.0 Networking Rules: Late Q3 (estimated)

Let’s take a quick look at what each of these features bring to the table.

User Groups (V1.0)

User Groups empowers organizers to easily segment attendees into two types of groups:

  • Default Groups: These groups are pre-determined based on the event type selected in Brella (hybrid, virtual or in-person):
    • For example, a hybrid event would offer six default groups (consisting of separate virtual, hybrid and in-person groups for both attendees and sponsors).
    • These default groups cannot be deleted (although, event organizers can easily move people between them and custom groups).
  • Custom Groups: Organizers can freely name these groups, and add attendees to each group based on any custom criteria you may have.
    • Some potential applications include segmenting attendees by ticket type, having a group for VIP attendees, press / media or even location (for hybrid / in-person events that are spread throughout multiple locations).

At launch, all attendees will be added to a single, default group based on the selected event type. 

The addition of user groups will also improve the attendee networking experience by automatically determining whether to offer a pair of attendees a table assignment (if available), or video meeting room for their meeting, based on each attendee's mode of attendance (derived from their assigned user group).

Ultimately, the User Groups feature will form the foundation for applying granular rules and controls that determine attendee access to various parts of the Brella platform.

The ability to actually gate content or networking features to specific user groups will be available with the launch of Access Control V2.0 and V3.0.

Stream Gating (V2.0)

Stream gating is the first application of the Access Control feature. This release enables organizers to offer specific user groups controlled access to event streams. This means that organizers can sell variably priced in-person, virtual and hybrid ticket tiers, which would have differing levels of access to an event's streams and content.

Stream gating is scheduled for release in late Q3.

Networking Rules (V3.0)

Networking gating completes our initial implementation of the access control feature, by empowering organizers to offer attendees varying levels of access to Brella’s flagship feature: AI-powered networking.

The design of this feature is currently underway, but we anticipate a late Q3 release date.