Brella @ Startup Grind USA 2024

Startup Grind

The Challenge

After 11 years, Startup Grind Global has become one of the most renowned startup conferences worldwide. It’s an opportunity for thousands of early-stage startups to come together, meet investors, exchange ideas, and participate in workshops. Since making friends (not just contacts) is their core value, Startup Grind wanted to give attendees as many opportunities as possible to network and make meaningful connections at the conference.

With 4,000 registrants from 80+ countries, 142 startups exhibiting from 30+ countries, and 70 educational sessions, Startup Grind needed a simple yet effective way to not only connect their attendees but also provide them with all the important pre-event, during-event, and post-event information.

To add to the complexity, Startup Grind needed a solution that could integrate into their existing tech stack and other third-party platforms to ensure a seamless onboarding flow for their attendees.

Startup Grind JPEG

Startup Grind's Experience with Brella

According to Bruce Lunnis, the Director of Product, the journey from the initial exploration call to wrapping up their conference was a breeze with Brella. Over the years, they’ve used several event platforms, but none offered the same level of functionality, customizability, and support to meet their needs. Throughout the setup, our Customer Success Manager checked in regularly and offered helpful suggestions to improve the experience for their attendees right up until the event ended.

Their attendees especially loved the AI matchmaking and networking features of the app. Additionally, they appreciated being able to use Brella widgets to display event information conveniently across their digital touchpoints.

Furthermore, Brella provided technical support for attendees using the app, which was one less thing Startup Grind had to worry about. This comprehensive support allowed them to focus on delivering an exceptional experience for everyone involved.


Choosing Brella was a pivotal decision that enhanced the networking opportunities and overall experience at Startup Grind Global. The platform’s seamless integration, extensive features, and excellent support made it the perfect fit for their conference. Startup Grind looks forward to continuing their partnership with Brella in the future and further elevating the experience for their attendees.



More resources

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Startup Grind USA 2024

Success Stories