How it all started
As a startup it’s not always easy to find potential investors to back up your idea. And as an investor it can be difficult to attract companies that tick all the boxes in your investment thesis.
TechCrunch Disrupt, one the world’s most acknowledged tech conferences hosted by TechCrunch, struggled with this idea: how to automate 1-to-1 meetings between startups and investors and make them flow as smoothly as possible?
At Brella, we were thrilled about the challenge. The cooperation between Brella and TechCrunch began late 2016 when the TechCrunch staff embarked on a mission to find a scalable platform that could serve their attendees networking needs, especially in the startup & investor scenario. After talking to the best in the industry, Brella was chosen as the official partner of the TechCrunch Disrupt Events series.
Techcrunch’s first CrunchMatch effort powered by Brella was held at the Disrupt NYC event in May 2017. Since then, CrunchMatch + Brella have helped TechCrunch enable more than 7,000 meetings between startups and investors.
Startup founders and investors attending Disrupt NYC were invited to join the CrunchMatch platform three weeks before the event. This gave both parties more than enough time to familiarize themselves with the sort of investors and startups participating.
This sort of pre-engagement and preparation is crucial not only for building an efficient meeting agenda, but to also ensure high quality 1-to-1 meetings when on the search for the right investor or best of kind startups.
Attendees build their own profiles on Brella based on what they are seeking and offering. Both parties need to first understand categories like industry verticals, stage, location, funding status, etc. for both to make validated choices around who should they meet 1-to-1 at the event.
Brella is unique in a way that the platform is smart enough to suggest the best matches that one might be looking for. The rest is up to the individual.
“Brella’s solution mapped really well to the need and mindset of the people who attend TechCrunch events.”
-Ned Desmond, COO TechCrunch
Ever since their partnership with Brella, TechCrunch has helped connect thousands of attendees and enabled endless possibilities. The results speak for themselves:
- Events: 5 major events & 3 Battlefield events
- Meetings: 7,000+
- Partnership in years: 2 (2017-2018)
According to Kumardev Chatterjee, Founder & CEO of Unmanned Life, he found the most valuable business connections through Brella.
“The people that I met at TechCrunch Disrupt were the right people for my business.”
William Skannerup, Founder of Gentoo App stated that one single connection they found through Brella put them ahead several months.
“I believe that we solved a massive problem here and that put us ahead approximately four months in product development. Just one 20-minute meeting and now we’re here.”