Brella @ Nordic Business Forum

Nordic Business Forum has scaled their networking experiences to the next level, consistently reaching higher numbers year after year.

How it all started

Nordic Business Forum gathers together business leaders and the world’s most inspiring experts and thinkers to share ideas and build connections. The company is best known for its annual business conference in Helsinki, Finland. The annual main event gathers together over 5,700 attendees from over 30 countries, 25 percent of the attendees being CEOs.

The first Nordic Business Forum was organized in 2010 and the main event has grown to be one of the most significant business seminars in the world. The speakers include several distinguished names: Sir Richard Branson, Will Smith, Arianna Huffington, Al Gore and Ben Bernanke just to name a few.

With over 5,000 bright minds gathering under one roof, Nordic Business Forum faced the problem of efficient networking: how could they help their attendees find the most relevant business connections during the event?

The solution

Nordic Business Forum needed a trustworthy networking service that could host thousands of people with no problems and help them find the most valuable business connections. The Brella algorithm suited the needs of Nordic Business Forum since they wanted to show their attendees that they put real effort on the quality of the connections.

Nordic Business Forum wanted to stand out from the crowd, because quality networking really makes a difference. When you get the right people under one roof and these people find the right business connections from the crowd, you are definitely on the right track.

Nordic Business Forum also wanted to develop the networking experience further: they realised that their networking lounge and the whole experience was something they could improve.

For example, Nordic Business Forum 2017 and 2018 placed 10 Smartblocks at the actual networking area. This provided more personal and private spaces for the 1-to-1 meetings.

The organizers invited all attendees to the platform three weeks before the event. That gave the attendees plenty of time to find their best matches and organize their meetings.

“We believe that inspiring and equipping business leaders who want to make the world a better place is the single most effective way in which we can make an effect on the whole society at large.”

The results

The latest event, Nordic Business Forum 2018, resulted in 2,934 1-to-1 business meetings and had 2,991 users.

During our partnership the numbers have increased steadily and the networking experience continues to improve.

Nordic Business Forum 2015

  • Booked meetings: 1,245
  • Brella users: 1,606

Nordic Business Forum 2016

  • Booked meetings: 1,588
  • Brella users: 2,321

Nordic Business Forum 2017

  • Booked meetings: 2,650
  • Brella users: 3,007

Nordic Business Forum 2018

  • Booked meetings: 2,934
  • Brella users: 2,991

One reason for this incredible growth was the release of the Brella mobile application in early 2016 which provided an even more efficient matchmaking experience.

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