Brella @ LendIt

Creating a networking experience that flows as smoothly as possible for all attendees



LendIt USA and LendIt Europe are the leading events for innovation in financial services. LendIt is the world's largest conference series dedicated to connecting the global fintech & lending communities.

The challenge

While LendIt is a huge player in financial services events, the organizing team felt that the networking possibilities weren't living up to their potential.

With so many professionals and big names in finance attending, it was essential that each attendee could find the best matches possible.

The team also wanted a solution that was both easy to implement and easy for those attending to understand, as their attendee base came from a broad demographic and had varying experience levels with technology.

“I haven’t seen a networking software this efficient before. Brella really surprised me in a positive way and made my event experience better.”

-Anttoni Airikkala, Fellow Finance


LendIt and Brella partnered together in 2017 and delivered 2,000 meetings for their attendees at their first event.

“Partnering with Brella to facilitate better networking at our global events has been a consistently positive experience for the LendIt team. From onboarding and strategy discussions to on-site event support, everyone we’ve worked with has always been professional, accessible, and fully committed to helping us maximize our investment in Brella”, Nora Steinman, marketing strategist at LendIt describes.

Ever since then, LendIt has partnered with Brella at both their LendIt USA and LendIt Europe events, facilitating more than 14,500 meetings for 6,500 finance professionals globally.

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