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Brella @ Informa - Knect 365

Informa's Knect 365 business enables professionals and businesses to grow by connecting them with knowledge, ideas and opportunties.

How it all started

Brella and Knect365 joined forces for Finovate Spring 2018. What Knect365 really needed was a solution that would help its fintech companies and fintech experts find the most relevant connections and build long-lasting partnerships.

Using Brella, they gave each attendee the power to connect with the right people - no matter if they sought suppliers in specific niches like banking or payments tech, or aspired to connect with established banks.

The solution

After a successful launch at Finovate Spring organized in Silicon Valley in May 2018, Knect365 decided to implement Brella as an integral part of the Finovate event series.

Finovate events distinguish themselves by showcasing cutting-edge banking and financial technology through a unique blend of short-form demos and key insights from thought-leaders. As well, they bring together key individuals from across fintech, like startups, speakers, banks and other financial institutions. They are essential for any player looking to make their mark in the industry.

Aside from valuable knowledge exchange and demos, networking is core to Finovate’s success. Brella’s smart matchmaking enables Finovate to easily tweak their interests for each event, which accommodates local and regional interests. As well, attendees are given filtered lists of matches, meaning it’s simple to find the matches with the most potential.

"Aside from valuable knowledge exchange and demos, networking is core to Finovate’s success."

Results

Informa brought Brella to Finovate events with a great success. Over 1,000 users joined and they had 2,650 meetings in total, which was an incredible amount.

At the 2018 Finovate Fall reached a new high. Let's look closer:

  •      Event length: 3 days
  •      Users signed up to Brella: 641
  •      Booked meetings: 954
  •      Av. engagement per user: 11

After the success of Finovate Spring, Informa decided to partner with Brella to bring smart matchmaking and facilitated networking to all of their Finovate events worldwide. From NYC to Dubai, Finovate have a goal to improve fintech worldwide and give fintech companies a place to showcase their offerings to industry professionals.

We look forward to connecting even more fintech professionals in 2019 and beyond!

 

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