Lead Scanning: Qualifying Questions
Exhibitors set their own questions, so a scanned badge arrives as a qualified lead rather than a name.
What
Sponsor teams need a simple, consistent way to qualify booth leads at the moment of scan so follow-up is fast, targeted, and measurable. Today, reps ask different questions (or none), data lands as messy notes, and marketing/sales ops can’t route or prove ROI. This feature standardizes what to ask and how answers map to pipeline.
Who uses it
- Sponsor Admin/Team Lead: defines question set and scoring.
- Sponsor Reps: scan badges and capture answers in seconds.
- Sales/Marketing Ops: auto-route to CRM/automation with fields populated.
- Organizers (optional): package differentiation, sponsor success analytics
How it works
- Pre-event: Create a question set that based on the goal or qualification process of the Sponsoring team. Answers can then be used to internally score leads, measure value or categorize leads in relevance order for follow-ups or other call-to-actions.
- Onsite: Scan badge → questions auto-open → tap to answer. Informaiton will be added to the Sponsor Admin portal for full visibility of the team’s progress.
- Post-event: Review and download the data, include it to your CRM, and measure the impact of the team’s efforts during the event.
Value
- For sponsors: Higher lead quality, faster first touch, cleaner routing/personalization, visible ROI, and rep coaching from completion/quality stats.
- For organizers (optional): Premium “advanced qualification” upsell, better sponsor outcomes/retention, and privacy-safe benchmarking.