Monetize guaranteed meetings
Design, sell and deliver hosted buyer and managed meeting programs for any kind of event, inside the Brella event app.
You set the rules. Brella builds the schedule from both sides' preferences and tracks every commitment through to delivery.
Proven at scale
Brella is the first platform that let us build the program the way we actually run it, instead of bending the program to fit the tool.
Built on a decade of networking
Some meetings need a guarantee
Open networking works: attendees find each other and book meetings on their own terms, at scale. Some meetings carry more weight than that. A sponsor who paid for buyer access, a hosted buyer with a quota to fill, an investor flown in for a forum. Those meetings have to happen, and organizers need a way to promise them.
New ways to sell meetings
Managed Meetings turns meetings into inventory you can price, package and sell. Hosted buyer programs, sponsor packages, premium passes or a stand-alone program: you decide who pays, and what each of them is promised.
Use cases
Any program. Your rules.
Managed Meetings is built from settings, not a fixed hosted buyer template. Every part of the program is yours to define, so the same product runs an invite-only investor forum and a global trade show.
Different events need different meeting programs
Each program should reflect its audience, its commercial structure and the connections people actually want. Here is how organizers set up Managed Meetings for five common formats, and how to build your own.
Hosted buyer program
Invite qualified buyers, cover their travel and ask for a set number of meetings in return. Exhibitors get a confirmed schedule with buyers who have budget and intent, instead of hoping they walk past the stand.
Investor meetings
Investors receive a valuable participation benefit and commit to a set number of meetings with relevant startups. Startups pay for access to investors they can't reach elsewhere, which makes this the clearest route to direct monetization.
Multi-track partnering
Run a separate program for each commercial relationship, for example buy side to sell side or leaders to peers. Each track has its own groups, criteria, deadlines and matching logic, so one event serves several strategic audiences.
Managed ecosystem meetings
Large events bring many groups together, such as banks, startups, investors and partners. Run managed programs where the commercial value is clear, and keep open networking for everyone else, in the same app.
VIP concierge program
Senior attendees get a short list of peer and partner meetings arranged around their priorities, often with a personal note from the people who want to meet them. Include the program in premium passes or sell it as an upgrade.
Build your own
Managed Meetings is built from settings, not templates. Define who takes part, who requests whom, what is promised, how profiles appear and where meetings happen. Run one program or several, side by side, in the same event.
How it works
Set up every program your way
Your team designs every program in eight guided steps, and every commitment made to a buyer or sponsor is tracked through to delivery. Select a step to see it.
Optionally, let participants pick who they prefer to meet
Buyers and sponsors browse people or companies and mark who they want to meet, in the award-winning Brella event app. Clear stages, deadlines and reminders keep both sides on track, so the meetings you sold take place.
Say goodbye to spreadsheets. Complex schedules, generated effortlessly.
Brella analyzes every preference, ranking, availability window and program rule on both sides, then books the full schedule. Work that used to take a team days of spreadsheets now takes minutes, even with thousands of meetings.
Meetings that take place on the day
Every participant gets their schedule in the Brella app, with times, locations and reminders. Your team follows check-ins live as the meeting area fills up.
Confirm every meeting happened
Your hosts mark both sides of each meeting as arrived or no-show, slot by slot. Confirmed meetings count toward each promise, so you can show every buyer and sponsor exactly what was delivered.
Scale with us
Start with one event. Scale what works.
Pilot a hosted buyer program
Run a program at one event and measure what it delivers.
Add guaranteed meeting packages
Complement existing sponsor packages with committed meetings.
Grow across the portfolio
Roll out what works, backed by ROI data sponsors trust.
Questions about Managed Meetings
Managed Meetings lets you design, sell and deliver hosted buyer and managed meeting programs inside the Brella event app. You set the rules, and Brella builds the schedule from both sides' preferences and tracks every commitment through to delivery.
In open networking, attendees find each other and book meetings on their own terms. Managed Meetings covers the meetings that have to happen, such as a sponsor who paid for buyer access or a hosted buyer with a quota to fill. Both run side by side in the same event and the same app.
Hosted buyer programs, investor meetings, multi-track partnering, managed ecosystem meetings and VIP concierge programs, or a format of your own. Managed Meetings is built from settings, so you decide who takes part, who requests whom, what is promised and where meetings happen. Several programs can run at once in the same event.
Managed Meetings turns meetings into inventory you can price, package and sell: hosted buyer programs, sponsor packages, premium passes or a stand-alone program. You decide who pays and how many meetings each buyer or sponsor is promised.
Participants can mark who they want to meet, rank their picks and add a personal note. Brella weighs every preference, ranking, availability window and program rule on both sides, then books the full schedule in minutes. You review the result, adjust individual meetings and regenerate before anything is published.
On event day, your hosts mark both sides of each meeting as arrived or no-show. Confirmed meetings count toward each promise, so you can show every buyer and sponsor exactly what was delivered.
No. The program sits next to the agenda, networking and lead scanning in the Brella app or your own white-label app, with your program name and branding on every screen. Each participant gets their schedule there, with times, locations and reminders.
Yes. Pilot a hosted buyer program at one event and measure what it delivers. From there, add guaranteed meeting packages to your sponsor offering and roll out what works across your portfolio.