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Brella @ CRETech

Constructing efficient networking to help events reach new heights

Introduction

CREtech promises to bring a new age of innovation and growth to both real estate and tech sectors - by connecting them together. Commercial Real Estate Technology, or CREtech, hosts the largest commercial real estate tech events in the world, bringing together hundreds of startups, entrepreneurs, investors, commercial real estate professionals and more.

Challenge

Networking is a key attendance driver to CREtech's events. Yet as their events grew, the organizers realized there was an urgent need for a reliable networking platform that could scale along with their events.

The networking solution also needed to be flexible. Because they had so many different types of attendees at such a large event, something that could accommodate the networking needs for every single one would be difficult.

Solution

Brella took on the challenge willingly. Brella and CREtech partnered together for their CREtech New York Venture Conference in 2018 to bring great networking to a large clientele.

One requirement was that each attendee could have a great networking experience; that meant startups needed to find investors and vice versa while tech entrepreneurs needed to discuss partnerships and innovation with real estate professionals.

Luckily, with the help of Brella, CREtech created a detailed list of interests that catered to every single type of attendee.

"The Brella team is there for you every step of the way to provide things like marketing plans, onboarding tasks and more to set us up for success," says Lindsey Imperatore, Chief Marketing Officer at CREtech.

As well, their interest list can be implemented at all their other events simply and easily, ensuring no time is lost when it comes to implementing effective, smooth networking.

"Our attendees said that the experience to connect with like-minded professionals was seamless before, during and after the event."

Brella numbers

950 users

1,300 meetings

3 events

70% of meetings booked before event

Matchmaking software made for all events.
Start now with our customer success heroes.

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