Brella blog

Next generation content platform

Written by The Brella team | Oct 9, 2025 10:25:39 AM

Brella’s Next Generation Content Experience

We’ve transformed the content experience—setting a new industry benchmark for engaging event content.

Why?

 

🎥  Today’s audiences crave authentic, bite-sized content. Empowering attendees to create and share their own experiences fuels organic excitement, expands your event’s reach, and builds anticipation long before the doors open.

We’ve engineered the content experience to seamlessly support even the most complex event formats—including multitrack, multiday festivals and large-scale tradeshows.

What’s new in this release?

 

 

🎨  Featured Tiles – Instantly spotlight the most captivating content within Brella.

  • Highlight key sessions and featured speakers
  • Elevate visibility for side events, premium sponsors, roundtables, and interactive workshops
  • Seamlessly direct participants to AI-powered matchmaking opportunities
  • Provide quick access to external travel partners and key resources
  • Gather insights with homepage surveys and real-time polling

 

 
 
 
📖  Storylines – Enable organizers to create mini-stories (Videos)
 
  • Streamline attendee onboarding for a smooth start
  • Offer intuitive wayfinding assistance throughout the venue
  • Promote side events seamlessly within the platform - Highlight key moments and promote food and beverage offerings etc.
  • Spotlight featured speakers, partners, hotel collaborators, and sponsors
  • Create premium sponsorship opportunities with branded story placements
 
 
 
 
🎨 Parent child sessions A smarter way to structure your agenda
 
  • Curate workshops and roundtables centered on specific themes
  • Structure your agenda with clear hierarchies of events and sub-events
  • Enhance the agenda experience with a layered view that feels natural and intuitive
 
 
 
✨  Pitch Reels – Give your speakers and attendees a stage for short, snackable video pitches.

  • Amplify sponsor and speaker visibility
  • Showcase standout onsite event content
  • Capture and share impactful event videos with your audience
 
 
And more – Designed to drive engagement before, during, and after the event. With Brella’s next-gen content tools, you turn attendees into creators, conversations into content, and your event into a movement.