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The necessity of talking face-to-face

Jonathan Strutt Content Specialist at Brella 2 years ago

With modern technology, you can talk to ten different people before getting out of bed, get a hundred likes on the photo of your breakfast, and create a trending hashtag on Twitter by lunch.

With the potential to reach millions of people from the comfort of your own home, why meet face-to-face when you can Facetime? We will tell you why.

If you’ve ever had a pen pal or made a friend online, you’ve wondered what they are likein person. It’s one thing to create an online persona, but to meet in person is to trulydevelop a relationship.

Business is no different. Meeting in person takes valuable time, however, and time ismoney. Flying across the country (or world) just to grab lunch with a lead is not anefficient use of time, not to mention the actual money spent on flight tickets,accommodations, food, and more.

That’s why events are on the rise. They’re a cost-effective way for businesses toconnect with potential clients and for savvy freelancers to pitch their work. Attendeescan meet some big personalities, learn from the best and brightest, and come homeexhausted but elated, with a fat stack of business cards and a list of names to emailMonday morning.

Seal that deal

A Harvard Business Review survey discovered that 79% of subscribers say in-personmeetings are the most effective way to sell their product to new clients, and 89% agreethat sealing the deal requires a face-to-face meeting.

This is because non-verbal communication is just as important as verbal communication. That winning grin and good posture you’ve perfected won’t do anything during a phone call.

We build business relationships the same way we build them with people: throughbuilding trust, communicating with one another and spending time together. However, no matter how small technology makes the world, Helsinki and New York will still be an eight-hour flight apart.

That’s why flying for an event is more efficient. Attendees gain the latest information in their industry while developing new relationships and growing their network. Instead of meeting one potential customer, you meet hundreds.

As an event organizer, you must ensure attendees are engaging in face-to-face communication with the right people because, as events grow, there’s no way they will meet the right people without your help. And with modern technology, helping your attendees can be a painless experience.

Here to stay

The Business Insider lists three business situations that require face-to-faceconversations: employee communication, negotiations, and client interaction.

Would you hire an employee without looking them in the eye?

Would you seal a million-dollar deal without shaking your client’s hand?

Would you rather get feedback on your event in person or in an email (sent one weeklater)?

A quote from a Harvard Business Review survey says, “Face-to-face communication contact is the broadest bandwidth communication you can have in professional life.” Humans are social creatures, and current technology reflects that.

However, our very first form of social interactions were face-to-face, and it’s still the best method for creating genuine, long-lasting relationships.

Interested in harnessing the power of face-to-face connections at your next event?

Contact sales today!

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