Sales 101: People don’t buy shovels, they buy holes.
They don’t buy tools, they buy what the tool does for them. But what about events? You can’t hold an event in your hand and use it to build or fix something.
What are people ‘buying’ from your event? What do people want, and what does it do for them? And how do you use this information to keep them coming back?
3 key engagement factors
What are key drivers for event attendance? Well, your attendees want information, they want experiences and they want connections.
You know the power of emotions and do your best to create evocative, inspiring events.
You host intelligent speakers and have great discussions about relevant topics.
Your attendees are wowed and impressed, but they’re still missing something. The information interests them, the experience engages them, but what about the business connections? How can you tap into that desire to create a more exciting event?
The ILEA quoted from their Global Summit Event that “people who are emotionally engaged are more susceptible to feel positive about a brand and more likely to remember a core message favorably. Events are the most effective means to facilitate this feeling.”
With so many people at your event, there are many opportunities for social and emotional engagement – engagements you can enhance by facilitated networking.
When your attendees network, they build relationships with others and engage with them emotionally. Combine that emotional engagement with powerful knowledge and an exciting experience, and you create a lasting impression on attendees.
Businesses realize the power of emotional engagement. Developing relationships with customers keeps them coming back. When you connect with your attendees and give them everything they dream of (plus more), they’ll want to come back again and again.
Where else can your attendees meet other relevant people, close business deals and learn from the best and brightest?
It’s all about the people
The greatest emotional connections we make are with other people. With events being filled with people, there’s huge potential for amazing emotional connections.
By connecting with attendees, and letting them connect with each other, you help them gather positive feelings about your event and the core message.
Your events have the potential to shape the future and empower your attendees.
It all comes down to the power of engagement and connections.
Do you want to connect on a deeper level with your attendees and give them a better experience?