Only 23% of event marketers are able to track & prove event ROI without event technology.
It's vital that you don't miss out on your event data. It's extremely valuable - 38% of event marketers believe the right event data could impact their revenue by over 21%.
And by 'right data', they mean data that is:
- More complete,
- Easily accessible, and
This 'right data' comes from as many event touchpoints as you can imagine. One of these is networking.
76% of attendees come to events to network, which means there is a great opportunity for you to facilitate and gain valuable insights from it.
But how does networking boost your event ROI? It does so in 3 ways.