Enable Millennials at your event

Jonathan Strutt Content Specialist at Brella 2 years ago

The Great Recession is over, but not everyone is booming.

Even in this relatively stable economy, it can be tough for fresh graduates and 20-somethings to nail their first job. They see that entry level job requiring four years experience, and they throw up their arms in anger.

“How can I have job experience when I’ve been studying and racking up student debt? It’s impossible!”

The adage goes: It’s not what you know, it’s who you know. But how can people use what they know to find people to know?

Well, at your event, of course.

Location, education, networking

The Decision To Attend Study discovered three key drivers for attending events: education, networking and location.

Different ages held different values: Baby Boomers (those born between 1946-1964) and Gen Xers (1965-1976) rated education as the top reason, while Millennials (1977-1995) rated networking as theirs.

It makes sense. Boomers and Xers have their network, so their focus is on staying sharp. Millennials, on the other hand, want to meet the right people. They already know everything (or at least they think so).

However, in the US, Millennials now make up most of the labor force. The spotlight now shines on them and their actions.

How are they contributing to the economy? How are they handling those four-years-experience-needed jobs with only two years of experience?

This is where their network comes into play.

People they can contact for a favor, advice or a discount solution.

Effective networking solutions at events help hungry Millennials find the perfect people and grow their network. Adapting networking technology is no problem for them--their smartphones are an extension of their bodies. They’ll tell you if the tech is intuitive or not.

Try hosting sessions tailored for Millennials or other industry newcomers. These sessions could be a meet and greet with high profile professionals or something similar. Millennials will love both the exclusivity and the high-quality information.

You can also attract interest by hosting a mentor program at your event. Pair newcomers with industry pros for some 1-on-1 time throughout the event. Millennials will gain vital knowledge and leave your event feeling invincible.

Are there any young speakers in the industry? Book them. They'll be able to connect with the Millennials at your event, and they'll have a chance to grow their own network too!

Bridge the gap

Millennials get a bad rap at times, but like it or not, we’re all in this together. As more Boomers retire, it’s up to the Xers and Millennials to fill their roles--but they won’t be able to do it alone. They’ll need networks and contacts to help guide their way through the business jungle.

As the young overtake the old, both parties have a responsibility. The old must impart their knowledge while the young uphold the standards achieved and apply the wisdom gained.

There’s no use in each generation reinventing the wheel--collaboration and trust will take us much further.

Are you interested in engaging and connecting Millennials at your next event?

Contact sales today!

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