Close the gap to your dream event

Reetta Heiskanen Communications Director at Brella 1 year ago

Sit back and relax for a moment.

Imagine your event 5 years from now. What does it look like? How has it grown? Take your time and let yourself dream big.

Now come back to reality. How is your event now? How far away is it from your dream event?

What is the gap between your current event and your dream event?

It could be big or small. The important thing is to think about what you want and comparing that to your current situation.

Ask yourself: what do I need to create my dream event?

Gap analysis

A gap analysis goes like this: you measure where you are and where you want to be, then analyze the steps needed to cross that gap. Your current state doesn’t have to be terrible. However, you can always improve, and constant innovation ensures your survival in this busy event world.

Grab a pen and paper and start with your dream event. You probably have a dream venue and dream amount of attendees, but what else? Who are your keynote speakers? Is it the event in your industry? Are you focused in a niche, or are you drawing attendees from all industry verticals?

Write your ideal qualities in one column. This is your desired state, your castle spires in the sky. Take your time. The more detailed, the better.

Now, return back to your current event. Where is it now? Be honest with yourself as clarity helps you improve. Are you where you want to be? What does the industry think of you? What are your current processes? Write these in a column beside your dream event. This is your current state, the groundwork for your castle.

After that, it’s time to build.

Up, up and onward

Look at your current state and desired state. What steps do you need to take to accomplish your dreams?

For example, to become the most impactful event in your industry, maybe you need to connect with the top thought leaders and give them the tools to interact with your attendees.

To become the largest trade exhibition in your industry, you need to give the traders valuable reasons to come. Will they have great access to new markets and leads? How can you give them the best returns possible?

Once you have your way to close the gap, create an action plan. Consider the long-term as well. Write actions you can take today and tomorrow while building the framework for your future. Small steps, taken enough, will get you to your destination, no matter where it may be.


A gap analysis is a useful tool to help place where you are and give you direction for the future. It’s like setting up the right signs at your event--you’ll always know where to go.

Dreaming big is one of the greatest things in life. You have the tools at your disposal to turn your today into the dream of tomorrow. Remember that to close the gap, you need to start walking. So start today!

Do you want to know how networking software can help you create your dream event?

Contact sales today!

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