If you’re wondering what an elevator speech is, it’s a short yet powerful speech about yourself or your business.
Despite the name, it can be used in any situation where there’s a limited amount of time to make the largest impression possible on a potential investor or client.
But how can you ensure you’re saying the right stuff? No matter if you have a business idea or you’re a freelancer pitching your work, an elevator speech is a great way to be professional and memorable while improving your communication skills.
Here are four questions to ask while creating your elevator speech.
- What are you selling?
Whether you’re a sales rep trying to entice new customers or a graduate looking to make a mark in the world, you have to know what you’re selling. Your speech falls a bit flat without anything to provide.
- Where is the value?
Think of ‘value’ as ‘what sets you apart’. Anyone can create an app, but an app that increases customer engagement by 150% is valuable. That’s what you need to emphasise. No one wants to hear a passionless, canned speech. When you're excited about your product, the listener is excited, too.
- How can you engage?
Communication is always a two-way street. Questions are good, no matter which side they come from. They stimulate further conversation (and shows your listener paid attention). Think of potential questions that might come after your speech, and prepare answers.
- How well do you know do your speech?
You need to practice your speech. Write it down first, being as concise as possible. Then, time yourself reciting it. Aim for 20-30 seconds, as this helps keep the attention without droning on. Rewrite as much as you need.
Once you can recite it from heart, go in front of your mirror or pitch to a friend. Make eye contact, speak clearly and be natural. Don’t use words you wouldn’t use otherwise. Stand straight and use your confident tone. And have some fun!
This is a great chance to establish your personal brand right away. Here’s an example:
“Brella automates 1-to-1 meetings at business and technology events. Our matchmaking algorithm improves the event experience for everyone – attendees meet the most relevant connections and event managers have the right tool to facilitate effective networking sessions at their events.
Our software does the work in finding matches and offering free meeting slots. With a few clicks, a meeting is booked.
And it works - attendees book up to 400% more meetings with Brella compared to other matchmaking apps. What sort of networking technology do you use at your events?”
Above all else, keep it smart and simple. Be relatable, be confident, and be excited. Remember you are pitching to people who aren’t that different from you. Now, get to work!
Interested in helping your attendees practice their elevator pitches at your next event?